A practical three-part online series to help you stay visible, work smarter, and turn slow periods into opportunities for growth.
📅 Thursdays in July — 9, 16 & 23, 2026 🕗 8:00–9:30 PM | CN CST = 8:00–9:30 AM USA EST
Online
The Slow Season Is Real. So Is the Opportunity.
If you're a solopreneur, small business owner, or mid-career professional building something flexible and independent, you've probably felt it: fewer inquiries, quieter engagement, slower decisions from clients and customers.
You're not imagining it — and you're not alone.
But a slow season isn't the same as a failing business. It's a predictable dip that reveals exactly where your visibility, trust, or systems need strengthening — before demand picks back up.
This series is built to help you use that window instead of just surviving it.
Why This Series Is Different
Most business advice treats "slow season" as one universal problem with one universal fix. It isn't.
China and Western markets slow down for completely different reasons — and at different times of year
AI has changed how fast you can create content — but not automatically how much people trust it
Discovery and buying behavior have shifted — the old "search → website → buy" path isn't how most people find you anymore
Across three sessions, you'll get research-backed insight into what's actually happening in both markets, plus specific, doable actions — not generic hustle advice.
The Sessions
🔹 Session 1 — July 9
Survive the Slow Season and Still Win
Why do slow seasons hit differently in China versus the West — and what should you actually do about it?
This session breaks down:
- Why slow seasons happen (money, attention, timing, and energy shifts — not just "low demand")
- China's slow season cycles: Spring Festival shutdowns and post-6.18 promotion fatigue
- Western slow season cycles: post-holiday budget recovery and summer distraction
- Where AI genuinely helps your business — and where it quietly erodes trust
- Common slow-season mistakes (disappearing, panic-posting, discounting too fast)
- A practical strategy map covering clarity, trust, visibility, and reduced friction
🔹 Session 2 — July 16
Getting Seen by Ideal Customers
Being active online isn't the same as being visible to the right people.
This session focuses on:
- Cutting through content noise to reach ideal customers, not just more people
- Where your audience actually discovers businesses like yours — in China and the West
- Building a visibility strategy that doesn't require constant content creation
- Using AI to support your visibility work without flattening your voice
🔹 Session 3 — July 23
2026 Trends in Sales Conversions (East & West)
Attention doesn't pay the bills. Conversion does.
This final session covers:
- What's changing in how people decide to buy in 2026
- Social selling and credibility signals across Chinese and Western platforms
- Turning quiet, "just looking" interest into actual customers
- How to reduce friction between discovery and purchase
What's Included in Every Session
90 minutes of practical, no-fluff strategy
10-min intro, ~50 min content, 25–35 min live Q&A
Insights for both Chinese and Western markets
Not a one-size-fits-all approach
Real brand examples
Of what's working right now
Practical AI integration tips
Without the hype
Live Q&A directly with Elaine and Alysia
EBook
Mini Ebook with all the main information:)
Who This Is For
Solopreneurs and small business owners feeling the seasonal dip
Mid-career professionals building flexible, independent income streams
Coaches, consultants, and service providers selling across China and/or Western markets
Anyone using (or curious about) AI in their content and business, but worried about losing their voice
Meet Your Hosts
Elaine Chew
Award-Winning Marketing & Brand Management Director & Founder. Specializes in social media strategy, brand strategy, and platform-specific account critique across Western and Chinese platforms.
Alysia Lee Asp
AI Integration Strategist, Creative Innovation Coach, and Founder of Flex My Career. Focuses on content creation, messaging, brand identity, and helping entrepreneurs use AI without losing what makes their business distinctly theirs.
Want 1:1 Help Applying This to Your Business?
Group sessions can only go so deep — every business's obstacles are different.
Book an intensive 60-minute advisory session with Elaine or Alysia to work through your specific challenges. July Jumpstart attendees may purchase up to 2 hours at a discounted rate.
Frequently Asked Questions
Do I need to attend all three sessions?
No — each session stands on its own, though they build on each other. Attend the ones most relevant to you.
Is this only for people selling in China, or only in the West?
Neither — this series covers both markets throughout, since many of our attendees operate across both.
I'm not very "into AI" — is this still for me?
Yes. This isn't an AI tools workshop. AI comes up as one part of a bigger strategy conversation, not the whole focus.
Will there be a replay if I can't attend live?
[Confirm replay policy here.]
Ready to Turn Slow Into Strategic?
A slow season becomes a problem when you disappear. It becomes an advantage when you use it to prepare.
Let's make this slow season work for you, not against you.
July Jumpstart: How to Survive & Thrive in Slow Business Seasons